Street Dance Summer
4music asked me to concept a sting to accompany Channel 4's
Street Summer season.
This glitchy, eye-candy was derived from Channel 4's gritty Street Summer branding.
It needed to exist in 4music's hyper-real world. Retaining the traffic cone ice cream and elements of
graffiti meant we were able to apply a full-on palette and subversive deformations, without isolating
the brand too much.