Street Dance Summer

 

 

4music asked me to concept a sting to accompany Channel 4's 

Street Summer season.

 

Creative

 

 

This glitchy, eye-candy was derived from Channel 4's gritty Street Summer branding.

 

It needed to exist in 4music's hyper-real world. Retaining the traffic cone ice cream and elements of

graffiti meant we were able to apply a full-on palette and subversive deformations, without isolating

the brand too much.