I was approached to art direct this launch campaign for Rockar Hyundai with
Dalziel & Pow.
Pitched as a revolutionary way to find and buy a new car we applied some clever thinking and
a friendly tone to help put our potential audience at ease, pushing full brand recognition and engagement.
Given the size and scope of content the main aim was to create 3 different
visual identities for Hyundai, Rockar and also a world where they could coexist
Below is a quick cross section of the final content, all made for
Here's a little look at some of the press coverage the launch received.