Rockar Hyundai


 I was approached to art direct this launch campaign for Rockar Hyundai with

Dalziel & Pow. 


Pitched as a revolutionary way to find and buy a new car we applied some clever thinking and

a friendly tone to help put our potential audience at ease, pushing full brand recognition and engagement.



Visual Language


Given the size and scope of content the main aim was to create 3 different 

visual identities for Hyundai, Rockar and also a world where they could coexist 



Below is a quick cross section of the final content, all made for

multi-platform purposes. 







Here's a little look at some of the press coverage the launch received.