Dressing up is always fun.


Viacom asked me to concept & direct their campaign for kid's character based clothes.   


Vibrant colours & some well known cheeky cartoon faces steal the show with this irreverent bunch. Even the grown-ups got involved.


For the key artwork we shot on high contrast white, allowing the clothes and our models to be the stars.



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Making Of


Here's a little look at how it all came together. 



Promotional Extras


To help unite these four children's brands as one, we created a colourful world with its own identity.


A city, beach, concert and jungle all house our models allowing them to sit individually or as a group.


These were used for promotional presentations, launch events and commercial branding.



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