Dressing up is always fun.
Viacom asked me to concept & direct their campaign for kid's character based clothes.
Vibrant colours & some well known cheeky cartoon faces steal the show with this irreverent bunch. Even the grown-ups got involved.
For the key artwork we shot on high contrast white, allowing the clothes and our models to be the stars.
Here's a little look at how it all came together.
To help unite these four children's brands as one, we created a colourful world with its own identity.
A city, beach, concert and jungle all house our models allowing them to sit individually or as a group.
These were used for promotional presentations, launch events and commercial branding.